Im Rahmen der Sandkastenkriege die Robert Scoble führt, um seinen Arbeitgeber Microsoft als Vorzeige-Blogger-Company darzustellen, ließ sich IBMs Ed Brill nicht ungestraft ans Bein pinkeln und schilderte wie es um Blogs bei IBM bestellt ist.

IBM stellt seinen Mitarbeiter im Intranet Blogspace zur Verfügung. Karteileichen abgezogen, nehmen über 600 Angestellte diese Möglichkeit wahr.

Do the IBMers who are blogging get attention internally for blogging? Absolutely. The three executives up the ladder from me all know about both of my weblogs and read at least one of them. Blogging, RSS, wikis (IBM intranet has a Wiki site too) are becoming mainstream technology topics in internal discussions. Heck, we started the lotus.com/weblog in the first place because we recognized the power of a less-formal way for Lotus marketing to be able to communicate to the market — something that press releases and new web pages can’t do. Both my weblogs are read by large numbers of IBMers — as diverse as VPs to lawyers to sales engineers to, well, I don’t even know, I suspect! I’ve received speaking invitations as a result; I get involved in customer situations because of my blogs.